“Lockdown, USA is a feature documentary about the attempt to repeal Rockefeller drug laws, featuring Hip-Hop impresario Russell Simmons.” Customer’s Needs & Concerns: • Protect the environment • Avoid excess consumer waste, i.e. shrink-wrapping • Avoid bulky plastic packaging • Save on shipping costs Hellman’s Solutions: • Simple cardboard sleeve made of recycled stock, printed [...]

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