Getting the word out about an indie film with no big names on a shoestring budget is no easy task. Does social media make it easier to create a legitimate buzz and help you on the big break?

Uploading trailer to YouTube

As the 2nd largest search engine behind Google, YouTube is the first place you should consider in uploading a movie trailer. Together with social networks such as Twitter and Facebook, you should be able to generate a number of views by sharing the link and posting on your profile.

Networking

But how do you expand the page views of the trailer beyond colleagues, friends and family? Be part of the community – network, take part in discussion, comment, share your opinion on other trailers, make friends, build a reputation and offer your experience and expertise as a filmmaker.

YouTube channel

The channel feature on YouTube made it a great way to show off some of your work besides the movie trailer. Create a channel and start building a fan base, by creating and uploading quality clips regularly. Subscribe to other channels, get inspiration of what others are doing. Overtime, as an active member of the YouTube community will help the page views and reputation as a professional filmmaker.

Long Term Strategy

One should view this is as a long time plan, instead of simply part of movie marketing. Building loyal fans and audience takes time, and when it is properly and creatively done, as we have seen in recent history, some independent films do come out ahead of the rest.

Continue to read the full article on Heavy Bag Media.

What is your strategy of promoting your last film? Did any particular website or social network help you more than the others? Share your experiences in the comments below!

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