QR / 2D barcode Have you seen one of these barcodes like the one here? More and more they are popping up on product packaging, business card, magazines. These QR / 2D barcodes can be read by cell phones with scanner apps installed. It redirects the user to a web URL that is pre-programmed on [...]
Entries Tagged as 'Marketing'
Boosting retail CD/DVD sales using free gift with purchase
September 15th, 2010 · No Comments · Marketing
When was the last time you were in a store and was attracted to a CD or DVD because it is a ‘collector’s edition’? Many movies or music get re-released often and a nice boost in sales thanks to different free gift with purchase items. If you are a band and selling CDs at shows, [...]
Marketing your indie-film on YouTube
July 26th, 2010 · No Comments · Marketing
Getting the word out about an indie film with no big names on a shoestring budget is no easy task. Does social media make it easier to create a legitimate buzz and help you on the big break? Uploading trailer to YouTube As the 2nd largest search engine behind Google, YouTube is the first place [...]
Tags:film·marketing·social media
Revolutionary digital music distribution with Tunecore
July 12th, 2010 · No Comments · Marketing
The great thing about digital distribution is that there is no need to ship or manufacture any physical items, however, most digital distribution service charge a royalty fee per sale/download, taking away profit for the content owner. This is where Tunecore comes in. Tunecore is a digital music distribution service to outlet such as iTunes, [...]
Publish fan testimonials from Twitter with Tweet-stimonials
June 30th, 2010 · No Comments · Marketing
Testimonial is a powerful marketing tool, and Twitter is a great medium for that. Tweet-stimonials is a neat little plugin that posts tweets about your band, film or company directly to your wordpress blog. Here are the simple steps: 1. Go to Twitter and favorite tweets that you want to show on your website 2. [...]
Awesome wall calendars as marketing tool
June 24th, 2010 · No Comments · Marketing
When you think of calendars do you think of good old desktop or wall calendars? The ones that are featured here are so unique that you will keep them all year long, when it’s done you may still keep them around because they look like a piece of art. A smart way to keep your [...]
Tags:calendar
Track your music impact online
June 16th, 2010 · No Comments · Marketing
The internet gives you a whole new arena to promote your music through social networking, blogs, newsletters, forums, what’s next? It’s important to track the progress, continuously refine the process to improve, through the following strategic steps: 1. Track your stats 2. Google yourself 3. Set up a Twitter search 4. Set up Google alerts [...]
Creating a unique packaging for demo reel to wow potential clients
May 17th, 2010 · No Comments · Marketing, Printing/Design
A conversation we have with Brett Ashy, president of the Ashy Agency, an agency for marketing communications companies to the broadcasting and entertainment industries. We asked him about creating a demo reel package to impress prospective clients. 1. How important is the design of packaging of a demo reel? I think packaging is very important. [...]
Tags:digipak·unique packaging
What is the fulfillment process?
February 11th, 2010 · No Comments · Marketing
After you have produced an order of CDs or DVDs, the next step is fulfillment and distribution to the products out. The fulfillment process is when an order for a product is received-the “fulfillment” of the order. This includes warehousing, finding the item ordered, packaging it, and shipping it to the right address. Warehousing Your [...]
Tags:distribution·fulfillment
How to lower direct mailing costs
July 3rd, 2009 · No Comments · Marketing
Are you thinking about using a CD or DVD for your next direct mailing campaign? Mailing a disc certainly has different rules from a postcard or catalog. Here’s a few important pointers you should consider to lower your costs significantly: 1. Having a ‘machinable’ mail piece will lower mailing cost significantly, this means it is [...]
